惠州在秦時(shí)屬南海郡，梁時(shí)為梁仕郡，隋唐時(shí)稱(chēng)循州，五代南漢時(shí)（公元917年）稱(chēng)為禎州，宋天禧五年（公元1021）因避太子趙禎諱，改稱(chēng)惠州。
一脈秉承千年文化之神韻，將源遠(yuǎn)流長(zhǎng)的經(jīng)典氣息透過(guò)現(xiàn)代精湛工藝帶給世人愉悅高雅的產(chǎn)品享受，承傳永恒經(jīng)典，再創(chuàng)千年輝煌。
廣東禎州集團(tuán)有限公司起始于1997年，是從事農(nóng)業(yè)產(chǎn)業(yè)化經(jīng)營(yíng)的省級(jí)農(nóng)業(yè)龍頭企業(yè)、省民營(yíng)科技企業(yè)、全國(guó)農(nóng)產(chǎn)品加工業(yè)示范企業(yè)、惠州市民營(yíng)百?gòu)?qiáng)企業(yè)，注冊(cè)資本5000萬(wàn)元人民幣，企業(yè)資產(chǎn)近2億元。公司組建以來(lái)，與華南農(nóng)業(yè)大學(xué)、華南理工大學(xué)、廣東省農(nóng)科院、天津科技大學(xué)、香港大學(xué)農(nóng)業(yè)研究所和澳大利亞農(nóng)業(yè)部合作，針對(duì)惠州梅菜和廣東荔枝農(nóng)業(yè)資源，開(kāi)展科研與市場(chǎng)開(kāi)發(fā)，加工出安全、營(yíng)養(yǎng)、健康、方便消費(fèi)的現(xiàn)代食品配送到泛珠三角、東南亞及歐美國(guó)際市場(chǎng)。
集團(tuán)全資子公司惠州梅菜產(chǎn)銷(xiāo)有限公司成立于1997年12月，注冊(cè)資金300萬(wàn)元，主要從事梅菜種植、加工、銷(xiāo)售的出口加工型民營(yíng)企業(yè)。公司下設(shè)梅菜加工廠、腌制加工場(chǎng)、銷(xiāo)售門(mén)市、流動(dòng)銷(xiāo)售車(chē)，自辦無(wú)公害惠州梅菜種植示范基地。2001年公司與華南理工大學(xué)聯(lián)合開(kāi)發(fā)的“低鹽傳統(tǒng)風(fēng)味即食梅菜”項(xiàng)目，列入國(guó)家級(jí)科技星火計(jì)劃，成果通過(guò)了省級(jí)鑒定，產(chǎn)品填補(bǔ)了市場(chǎng)空白，產(chǎn)品參加2001年中國(guó)國(guó)際農(nóng)博會(huì)展出，被授予“名牌產(chǎn)品”稱(chēng)號(hào)。公司嚴(yán)格按國(guó)際通行的HACCP規(guī)范，以安全、營(yíng)養(yǎng)、衛(wèi)生、方便消費(fèi)為導(dǎo)向，將惠州農(nóng)業(yè)資源優(yōu)勢(shì)轉(zhuǎn)化為經(jīng)濟(jì)優(yōu)勢(shì)，現(xiàn)已開(kāi)發(fā)出梅菜鯪魚(yú)和扣肉罐頭、即食、即用精加工梅菜產(chǎn)品10多個(gè)品種，年加工量3000噸，產(chǎn)品主要銷(xiāo)往廣州、深圳、東莞、佛山、中山、南海等泛珠三角國(guó)內(nèi)市場(chǎng)和東南亞及歐美國(guó)際市場(chǎng)。公司在激烈的市場(chǎng)競(jìng)爭(zhēng)中不斷增強(qiáng)企業(yè)的應(yīng)變能力和競(jìng)爭(zhēng)實(shí)力，取得了良好的社會(huì)效益和經(jīng)濟(jì)效益。 “禎州牌”梅菜被評(píng)為廣東省名牌產(chǎn)品，通過(guò)了農(nóng)業(yè)部無(wú)公害農(nóng)產(chǎn)品認(rèn)證，“禎州牌”商標(biāo)被認(rèn)定為廣東省著名商標(biāo)。
2000年12月禎州集團(tuán)全資注冊(cè)廣東荔枝集團(tuán)有限公司（香港），投入數(shù)千萬(wàn)元于荔枝產(chǎn)業(yè)的科研、技術(shù)、市場(chǎng)與品牌，至力于打造一流“丹荔 DANLI”荔枝酒國(guó)際品牌，將千年文化歷史的廣東荔枝推向全球?！暗だ?DANLI”荔枝酒采用千年母樹(shù)品種“仙婆果”荔枝，與法國(guó)杜比耐特葡萄酒研究所合作，依據(jù)不同的工藝，釀造出高檔荔枝冰酒、干白、威士烈酒、白蘭地等不同口感、不同風(fēng)格的系列荔枝酒。荔枝含有人體所需的17種氨基酸和多種礦物質(zhì)，既有高雅的品位，又有廣東荔枝獨(dú)特風(fēng)格及千年荔枝文化內(nèi)涵，產(chǎn)品填補(bǔ)國(guó)內(nèi)外市場(chǎng)空白。與華南農(nóng)業(yè)大學(xué)聯(lián)合開(kāi)發(fā)升華干燥荔枝王，2002年列入國(guó)家級(jí)星火計(jì)劃項(xiàng)目，科研成果通過(guò)了省級(jí)鑒定。產(chǎn)品選用惠東名優(yōu)特產(chǎn)——“仙婆果”荔枝為原料，采用先進(jìn)的升華干燥技術(shù)（真空冷凍干燥）制作而成，產(chǎn)品保留了鮮果的營(yíng)養(yǎng)成份，產(chǎn)品質(zhì)量與研制技術(shù)達(dá)到國(guó)際先進(jìn)水平。
As an ancient city with a history over two thousand years, Huizhou had different names in different periods of history, such as Nanhaijun, Liangshijun and Xunzhou; it was given the name of Zhenzhou in 917 AD and which was changed to Huizhou in the year 1021 AD in the Northern Song Dynasty (960 AD - 1127 AD).
The spirit of the millennia-long culture is persisted, and the enjoyment of elegant product originated in the classic flavor of long standing is brought to people of the world through the exquisite craft of modern times, creating brilliance for the millennia classic.
Guangdong Zhenzhou Group Co. Ltd. started operation in 1997; it is a leading provincial level agricultural enterprise undertaking the agriculture industrialization, a private technological enterprise of Guangdong Province, a paradigm enterprise in the processing industry for agricultural products in China and one of the top one hundred private enterprises in Huizhou City; the company has a registered capital of RMB 50 million and its enterprise assets is nearly RMB 200 million. Since the establishment of the company, it has carried out researches and market development on agricultural resources of Huizhou Meicai and one Guangdong lychee in collaboration with the South China Agricultural University, South China University of Technology, Guangdong Academy of Agriculture Science, Tianjin University of Science & Technology, Agricultural Research Centre of the University of Hong Kong and Department of Agriculture of Australia; safe, nutritious, healthy and modern food which is convenient for consumption is processed and delivered to markets in the Pan-Pearl River Delta and international markets in the Southeast Asia, Europe and America.
Huizhou Meicai Production & Market Co., Ltd. - a wholly-owned subsidiary of the Group, was established in December, 1997 with a registered capital of RMB 3 million; it is export-oriented private enterprise undertaking the processing with the main business scope covering the plantation, processing and sale of Meicai. The company is consisted of the Meicai processing plant, curing processing space, sales outlet, mobile selling vehicle and the pollution-free demonstration base of Huizhou Meicai plantation established by itself. Low-salt instant Meicai which has been developed by the company in coordination with the South China University of Technology in 2001 has been listed as the National Spark Program of Science and Technology; the accomplishment has passed the provincial level certification and the product has filled up the market gap; the product was awarded the honor of "Famous Products" when being exhibited on the China international Agricultural Fair in 2001. In strict accordance with the prevailing international HACCP practice and under the guidance of safety, nutrition, health and convenience for consumers, the company has turned the advantage of agricultural resources in Huizhou into the favorable economic conditions and has developed finely processed Meicai products such as the canned Meicai cirrhinus and steamed pork, as well as more than a dozen varieties of instant Meicai products, the annual process capacity is 3,000 tons; the products are mainly sold to domestic markets in Pan-Pearl River Delta, such as Guangzhou, Shenzhen, Dongguan, Foshan, Zhongshan and Nanhai, as well as international markets in the Southeast Asia, Europe and America. The company has constantly enhanced its resilience and competitiveness, and has gained satisfactory social benefit and economic benefit. "Zhenzhou" Meicai has been chosen as the Famous Product of Guangdong Province and has passed the certification of pollution-free agricultural products by the Ministry of Agriculture; the brand "Zhenzhou" has been identified as the Famous Brand of Guangdong Province.
In December 2000, Guangdong Zhenzhou Group Co. Ltd. registered a wholly-owned subsidiary - Guangdong Lychee Holdings Ltd. (Hong Kong), and tens of millions RMB yuan have been invested for the scientific research, technology, marketing and branding of the lychee industry to create a top international brand name of "DANLI" and bring to the world the Guangdong lychee with a cultural history of a millennium. Xianpoguo (Goddess Fruit) lychee borne by the variety of millennium mother tree is adopted for DANLI lychee wine; in co-operation with the Dubernet Wine Institute from France and by adopting different technologies, a series of lychee wines with different taste and style are brewed, such as the high-grade Lychee Ice Wine, Dry White, Strong Whisky and Brandy; they contain 17 types of amino acid and diversified minerals which are necessary for human body. They have elegant tastes, as well as the unique flavor of Guangdong lychee and thousands of years’ cultural connotations of lychee; the products have, therefore, filled up the market gap of the market both in China and abroad. Lyophilized Lychee King which was jointly developed with the South China Agricultural University was listed as the National Spark Program in 2002, and the scientific research achievement has passed the province level certification. Xianpoguo - a famous speciality product of Huidong is adopted as the material for the product which is manufactured with the state-of-the-art lyophilization technology (vacuum freeze drying); the nutritious ingredients of the fresh fruit are preserved in the product, making it a natural healthy food with the product quality and development technology reaching the advanced international level.
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